Redesigning of the website means alteration of various functions which might lead to changes in codes as well as pages. Redesign is necessary but if not done properly it might impact negatively to website’s SEO and its long term growth. One has to take utmost care while restructuring of the website so that its effects are positive and strengthens the strength of SEO. State Services is one of the best SEO Service Providers in Punjabi Bagh and Delhi that has expertise in redesigning.Lets see some of the steps of redesigning your website without affecting its SEO.
Backup of the URL structure of the Website
Redesigning can also affect URL re-structure due to all the changes done. Thus first and the most important step is to retain the list of all the pages from the old website so that your website rankings are not affected. One can use plugins to get the URL structure.
Always do redesigning on a temporary URL
One of the biggest mistake is to redesign the original website which is a big no. Redesigning is to be done on a temporary URL by copying your site to it. When done one can initiate making changes to it which helps in avoiding issues for the visitors and problems in the long run. Another alternative is to switch the domain once all the redesigning is done. In case of any trouble or issues you can always count on a developer service providers near you.
Testing of New Website
One you are done with all the changes in the website re-structuring is incomplete without testing your new website. Testing includes end to end check up and looking into multiple aspects like like broken lines, CSS, features, etc.
Do proper 301 Redirects
The next and very important step in order to retain your previous SEO efforts. It is a technical way of updating Search Engines about the changes in the URL. for example, if previously URL for homepage of your website was “www.abc.com/aboutus.html” which was changed to “www.abc.com/about_us.html” while redesigning 301 redirect will ensure that both the URLs work. By using 301 redirect one can ensure that previously gained benefits of SEO are not wasted.
Jumping to the New Website
After completion of Designing and redirection, it is time to switch to your new website and one can do incremental changes in stages if your website is big.
Run Google WebMaster tools and Robot.txt
Process is almost complete thus it is vital to check that everything done so far was successful. Google Webmaster is one such tool which will help to detect if there are any broken lines or not. ANother thing to be kept in mind is to robot text as it might get corrupted while redesigning of the website.
Now next step is to submit website XML to bing and Google as now your website is completely new and has modified structures. After submission your website will be crawled within few hours. Final step is monitor changes in your Website and look for potential growth prospects.