Our obsession with the smartphones is growing day by day and talking to them through commands like “Hello Google”, “Alexa” and “Hey Siri” for internet browsing, launching applications, etc. Digital Marketing Companies are adopting new techniques as Google and other search engines are working hard in order to optimize voice search results. According to the survey of 2017 to judge SEO trends voice search ranked third position. Also, Sundar Pichai, the CEO of Google announced in his keynote that one fifth of the queries on google are through voice searches. Voice search engines are used by all the generations and specially ease browsing for old generations which are not very comfortable with typing on phones.
Therefore, one has to optimise its website with proper research of keywords and a long tail. Having a mobile friendly website can give an upper hand straight away as compared to your competitors as it enables more handy usage for customers. Let’s try and understand how to optimise your website and content to show up in voice search trend.
Now as we know the importance and role of voice search, let’s look forward to understand the ways to optimise voice search by the means of optimizing content, location, brand information and speed of loading pages. The result shown under voice search are limited, which in turn increases competition up to 70%. Given below are a few ways to upgrade yourself by upgrading technology –Voice Search SEO and boost your business thereby.
1. Optimize your Business Listing
Your business listing and consistency of (NAP) Name, Address and Phone Number plays a vital role in optimizing your website voice search as it provides clarity to search engine. Leading SEO Service Provider take this as a primary focus. According to a survey, around $ 10.3 billion goes in vain every year due to missing or inaccurate listing. Thus, your business activities and all other relevant information should be clearly and properly listed.
2. Speed up your Website
“Time is Money” is getting literal day by day in terms of its meaning more than being a comparative saying. If time cost so much for everyone so how can one wait for any long to get search results. One of the most important reasons for wide usage of voice search is due to its speedy, immediate and on the go results.
Google also announced its “peed update” rolled out for all the users worldwide. This update enables page speed in mobile search ranking. On an average it takes 15 sec to load a normal page in mobile where as best or apt speed is less than 3 seconds of time. And voice search results depends to a great extent on the speed of loading pages.
3. User friendly Content – focused towards answering more and more questions and their answers
Most of the people use voice search as if they are talking to their friends, using the same language and words. So search engine also needs to respond like a human, not focusing specifically on keywords but getting person’s questions by focusing on conversational and long-tail keywords in your content. Around 40.7 percent of answers to these questions comes from Featured Snippets. Thus, voice search SEO and featured snippets goes hand in hand.
For answering various questions adding FAQs, that is frequently asked questions helps your audience to resolve their issues without putting in any extra efforts. Updating your content regularly gives an upper hand as users always prefer to go for latest updated content.
4. Test your website and strategies regularly
The process of voice search SEO is of no use until and unless it works properly and appears your website in top search results. It is still a new process thus, checking on its working is very important. Don’t forget to test different devices, the results generated thereby, no of listings offered by each device, and last but not least is your overall ranking.